NBA Off-Court Love Affair: 13 Years After On-Court Showdown, Brandon Jennings and Stephen Curry Join Forces in $2.91 Billion Branding Joint Venture

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Thirteen years after former New York Knicks guards Brandon Jennings and Stephen Curry scored 50 points and broke their ankles against Curry, Jennings and Curry have teamed up to create a $2.91 billion branding venture.

The two NBA stars are now working together on Jennings' company, Tuff Crowd, and Jennings recently showed their closeness by wearing a Tuff Crowd jersey emblazoned with Curry's brand logo.

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Jennings and Curry met as rookies in 2010, and Jennings had arguably the best game of his career against the Golden State Warriors. He scored 55 points and Curry struggled to defend him.

Even though Jennings and Curry are rivals on the court, they have still developed a strong professional relationship. Their partnership in the $2.91 billion branded joint venture is a testament to their mutual respect and admiration.

Conclusion

The partnership between Jennings and Curry is a reminder that NBA off-court connections can transcend competition on the basketball court. It is also a testament to the business acumen of both companies as they both look to capitalize on their brands and build successful businesses.

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