Saudi Arabia is one of the most vital industries in the Middle East for make-up and perfume products. Customers in the nation spend a lot of capital on their appearance, which aids the industry's growth.

The industry development is projected to fasten over the decade with the development in the e-commerce industry. The internet is hugely contributing to propelling awareness regarding fragrance items among consumers. The country has the highest count of active social media operators in the region on numerous channels, including Facebook, Instagram, Twitter, and Snapchat.

Numerous beauty item startups have attained popularity via social media by endorsing their items on these platforms. Furthermore, key companies are also utilizing such platforms to industry their newly launched items.

In recent years, In Saudi Arabia, luxury items had a projected revenue share of approximately 80%. This is mainly because Saudi Arabia is one of the world's fastest-growing countries, credited to the high individual income levels and the nation's strong oil gas and banking and financial industries.

Consequently, there has been a rise in the purchase of high-end goods. The nation is also experiencing significant population growth, with young people emerging as the primary drivers behind the increasing demand for luxury fragrance items.

Women treasure scents as an important pillar of their individuality. With the growing female staff, the status of scents is rising among them. The fragrance is a favorite among ladies and one of the most vital and attractive personal care accessories.

Some ladies favor a mild fragrance, while others favor a strong one. Women have an option of fragrances obtainable in numerous types, which they select reliant on whether they are at work, home, or a social gathering.

Perfumes are an important part of the grooming routines of both women and men here, and also an indicator of cleanliness and good taste. Perfumes are utilized by individuals of both genders as a means of expressing their personality, fashion sense, and uniqueness.

With evolving consumer tastes, individuals in Saudi Arabia are transitioning from traditional to Western fragrances. Consequently, numerous Western companies like Christian Dior SE and Elemis Ltd. are establishing their presence in Saudi Arabia, thereby fueling the expansion of the fragrance market in the country.

In February 2021, Ajmal launched its latest fragrance Aristocrat Platinum eau de parfum, embodying the memories and success garnered over the last 70 years.

Source: PS Intelligence